Category: Digital Marketing

Business-to-business (B2B) and business-to-client (B2C) are the two most common business models in the world, and while the primary distinction is the type of client they target, this affects everything else about both business models.

One of the largest challenges for personal injury law firms in our digital-first economy is being found online. With competition becoming more demanding in almost every market, ranking high on Google is no longer a